Leader of the pack - An interview with Daemon Pink, Nationwide Crash Repair
Find out more about why our partnership with Nationwide is a success
Have you seen the joint PPG Industries and Nationwide Crash Repair Centre feature? In the December issue of Bodyshop Magazine, PPG Industries took part in a question and answer session with Nationwide's Operation Director Daemon Pink to explore the in's and out's of the Lead Painter Accreditation programme.
The interview explores the PPG Industries and Nationwide partnership, the thinking behind the LPAC programme, the methods and the results that are already being realised at Nationwide.
An introduction to the feature is below:
Collaborations and partnerships are nothing new within our industry, but when one of the largest paint suppliers combines its efforts with the leading bodyshop network - it's worth taking note. bodyshop makes the short trip to Nationwide Repair Centre, Milton Keynes to unravel the who, the what and the why of this new project.
The Lead Painter Accreditation Course (LPAC) is a new
collaborative initiative between PPG Industries and Nationwide
Crash Repair Centres designed to develop technicians' skills and
knowledge by ensuring they are up-to-date with the very latest
paint repair methods and processes. The course, which combines
training with an element of competition, takes place at PPG's
Training Centre in Stowmarket, Suffolk.
Daemon Pink (right), operations director at Nationwide, explained,
'This new course with PPG is an important part of our extensive
training programme within the Nationwide Repair Centres. One of the
great things about the automotive repair industry is that the
technology and equipment available to us is constantly developing
and improving; and we know that if we want to maintain our position
as market leader, we need to ensure our technicians are completely
up to speed. In this industry, and particularly in the current
challenging market, we all know that it is critical to increase
efficiency.
'However, the real priorities for us at Nationwide are getting
repairs right first time and keeping quality to the highest
standards. Building our reputation on the basis of our workmanship
is a key part of our strategy going forward, and we have already
made great strides in this area. Our insurance partners have
entrusted us to look after their customers and we never forget this
responsibility to help their reputation and renewal rate.
'A commitment to training and repair quality has already helped us
to improve our reputation over the past couple of years, and this
has been a fundamental part of our retail strategy. We have also
just launched our new website which is much more consumer based and
we are very highly ranked on independent review sites. However, we
know that this reputation is hard won and easily lost - customers
just won't come to you if the reputation is poor, and the only way
to avoid negative complaints online is, quite simply, to do a
really great job.'
And maintaining that position is no easy task when you have 62
static sites, 42 mobile repair units and over 2,000 employees to
consider.
To read the full story please click on the Bodyshop logo below.
